Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) is on the verge of launching its Chill ZERO nicotine-free vape products in various prominent locations including WH Smith travel spots, Morrisons stores, and major roadside retail stores associated with Shell, BP and Esso forecourts.
Additionally, the London-listed consumer goods distribution company is gearing up to launch its products in Smoker Friendly stores across nine states in the US.
Per today’s operational update, Chill Brands will further develop its distribution network of independent stores while continuing to service existing accounts, supporting sales rates with new point-of-sale displays, out-of-home advertising and other marketing campaigns.
Discussions are also underway to launch Chill vapour products into select European markets. The group expects to make significant progress in the first half of 2024.
On the regulatory front, Chill Brands is participating in a recycling scheme that will equip hundreds of retail locations with dedicated recycling units to facilitate the responsible disposal of vape products.
This initiative, backed by retailers, distributors and brands, aims to facilitate responsible disposal at hundreds of retail locations.
Chill Brands’ sales and distribution partners will also conduct compliance visits to educate and support retailers with appropriate merchandising and age-verification procedures.
The company also reiterated that it will not launch any products with inappropriate flavours or that feature design elements that reflect immature themes.
Callum Sommerton, chief executive of Chill Brands, commented: "We have an exciting period ahead as our products enter new retail outlets on both sides of the Atlantic. We have established a strong distribution network and look forward to further growth during 2024.
“As our operations expand, we are committed to adopting a responsible approach to sales of vape products. In an ever-changing industry, staying ahead means not only complying with regulations but working closely with our distributors and being led by demand in the market to future-proof our business.
“I am confident that our existing and future products will continue to capture market share as we deploy our strategy during 2024."