Pint-sized bottles of still and sparkling wine could hit UK shelves if manufacturers are willing to produce them, according to an announcement by the government.
The newly introduced 568ml size aims to provide more options for customers following Britain’s departure from the EU, as confirmed by the Department for Business and Trade.
Legislation scheduled for the new year will permit the sale of pint-sized bottles in supermarkets, pubs, clubs and restaurants.
Despite earlier considerations post-Brexit, the government has decided against introducing new regulations for the sale of products in imperial measures.
The upcoming legislation will also enable the sale of still wine in 200ml containers, potentially expanding the market for canned wine.
Additionally, sparkling wines can be sold in 500ml bottles, filling the gap between standard full (750ml) and half (375ml) sizes.
Pint-sized champagne bottles were reportedly favoured by British wartime leader Sir Winston Churchill and were available until 1973, but whether demand is still strong today remains to be seen.
The government has affirmed its decision not to alter the rules on selling in imperial measures post-Brexit, maintaining that traders can use the traditional weighing system alongside the metric one.