Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) CEO Callum Sommerton speaks to Thomas Warner from Proactive after the wellness and recreational products company announced the signing of a deal with an unspecified top-five UK supermarket to stock Chill Brands' nicotine-free vape products in over 1500 of its stores.
The deal brings Chill Brands' UK stockist count to over 2100 outlets and Sommerton expects the deal to help push revenues past the £2 million mark before long. Sommerton says that 2023 was a transformative year for Chill Brands, with a shift away from legacy CBD products towards nicotine-free offerings like Chill ZERO, both in the US and UK.
The company also launched an online marketplace, Chill.com, hosting over 40 brands, and plans to continue expanding in 2024. A notable partnership with Smoker Friendly will introduce Chill ZERO in various US states. The interview concludes with Sommerton reflecting on growth in Chill's share price, attributing it to persistent effort and the strategic pivot.