Guild Esports PLC (LSE:GILD, OTCQB:GULDF) has announced a strategic partnership with eNDX, an innovative esports trading platform, in a deal projected to be financially lucrative, potentially generating up to six figures based on user acquisition and trading volume.
Guild will add its professional Counter-Strike players onto eNDX's trading pool under the one-year rolling partnership, receiving a share of the revenue generated from the trading activities of its players on the platform.
Both of Guild's Counter-Strike teams, the Guild Eagles and Guild's all-female Counter-Strike team, will be added, making Guild the first esports organisation to feature both male and female rosters on the eNDX platform.
With a cap of 21 million shares available per athlete, the eNDX platform offers a finite and secure trading experience where users aged 18 and above can actively buy, sell and collect digital versions of Counter-Strike players.
The partnership is expected to bolster Guild's connection with esports fans globally, particularly in rapidly growing esports markets like Latin America.
Jasmine Skee, chief executive of Guild Esports, commented: "Our partnership with eNDX establishes Guild's presence within the esports player trading landscape, as we become the first esports organisation to introduce both their male and female rosters onto this platform.
“As well as allowing users to trade in the future performance of their favourite players, eNDX provides a unique opportunity for driving fan engagement.
“We are delighted to see our exciting players added to this platform which offers a new avenue for fan participation within the overall esports experience."