CEO Evan Gappelberg and Senior Vice President of Product Innovation Rob Christie joined Steve Darling from Proactive with a Livstream Event to unveil Map D's groundbreaking "Boost Program," a pioneering venture into the realm of AI digital advertising within their mobile app designed specifically for trade show and event organizers. Map D's platform has already established a robust presence, actively supporting an impressive roster of approximately 500+ events annually. This extensive network encompasses over 50,000 exhibitors and attracts over 1 million+ attendees.
The introduction of the in-app AI ad network, strategically targeted at their existing customer base, represents a transformative leap for the company. This bold move is poised to potentially catapult Map D's annual revenue into the range of $10 million to $20 million, offering an impressive 80% margin—a significant upswing from the $1 million that the platform currently generates. What makes this development even more promising is that Map D is already making strides in the market, with multiple shows eagerly signing up to participate in the AI ad network.
Anticipating substantial growth and a surge in additional revenue, the company is gearing up for exciting developments, set to kick off in the first quarter of 2024. This initiative not only underscores Map D's commitment to innovation but also highlights the burgeoning potential of AI-driven digital advertising, offering a game-changing opportunity for both the company and its clients in the dynamic landscape of trade shows and events. It's a strategic move that promises to reshape the industry and drive Map D to new heights of success in the coming year.