Guild Esports PLC (LSE:GILD, OTCQB:GULDF), a global gaming-focused media business, has generated over US$1.1 million (£880,000) in revenue through its Guild Studios production and creative division after launching in the first quarter of 2023.
Since its creation, Guild Studios has delivered campaigns and activations for high-profile brands including Samsung UK, Coca-Cola, Sky Broadband, Subway and blood cancer charity Anthony Nolan.
Guild Studios has organised activations and events including assisting in the launch of the new Samsung Galaxy S23, launching the first-ever mixed-gender VALORANT tournament, and launching an all-female Rocket League tournament.
The US$1.1 million revenue milestone was smashed after being named the Official Activation Partner of Sky Broadband for its 2024 Gaming Plan.
Sky Broadband has granted Guild Studios an exclusive mandate to deliver a suite of activation services in the first half of 2024. These include production and design work, creative work and project management.
Guild Studios' collaboration with Sky Broadband aims to enhance and expand upon Sky's role as the official premier partner of Guild Esports, which involves Guild Studios organising and presenting top-tier esports and gaming tournaments.
A key aspect of this strategy is to increase the exposure and acknowledgement of female gamers, a demographic historically underrepresented in the professional gaming scene.
As Guild Studios’ reputation grows, so has Guild’s social media engagement.
Guild's number of followers across its owned and operated channels has increased by 1.7 million in the second half of 2023, and remains on an upward trajectory with a few more weeks to go.
Jasmine Skee, chief executive of Guild Esports, commented: "Guild Studios is a success story for Guild Esports. Since its creation this year it has already brought in close to a million pounds in revenue and provides us with an opportunity to drive revenue alongside sponsorship.
Guild Studios is hugely exciting for us as a brand - we partner with companies on targeted campaigns that clearly demonstrate Guild's ability to connect and understand the notoriously hard-to-reach Gen Z and Gen Alpha demographics. Guild Studios has produced some incredible work so far, and this is a promising growth area.
"Since first signing Sky as our Official Premier Partner in September 2022, our relationship has continued to flourish. Brought together by our shared commitment to women in gaming and esports excellence, we're delighted to be working more closely with Sky in 2024 and beyond."