Martha Stewart and Canopy Growth Corporation (TSX:WEED, NYSE:CGC) are teaming up to launch a new line of CBD gummies, the company announced.
The new line of “need-based CBD gummies” targets sleep, stress and discomfort, according to a statement from the Canadian cannabis company.
Each gummy is crafted with elevated levels of CBD and potent co-active ingredients renowned for their effectiveness.
The Sleep gummies contain 25 milligrams (mg) of CBD, the Chill gummies contain 25 mg and the Extra Strength gummies contain 30 mg. All three will retail for $59.99 for a container of 60 gummies.
"I'm often asked how I maintain my energy with such a busy schedule, and for me it's essential to start each day well-rested, unbothered, and pain-free," Martha Stewart said in a statement.
"I discovered CBD several years ago as a simple, effective, and natural solution to help address the discomforts of everyday life. Having benefited greatly from it myself, I set out to create a delicious and premium line of gummies that taste as good as they make you feel."
Canopy Growth’s chief growth officer Tara Rozalowsky told shareholders that Martha Stewart is renowned for her candid advice and simple solutions to problems.
"As consumers focus on finding the ways to feel their best, CBD use continues to grow, fueled by categories like gummies that have become an integral part of wellness routines," said Rozalowsky.
Shares of Canopy Growth gained 1.8% on the Nasdaq at US$0.55 and were up 1.4% in Toronto at C$0.74.