Cyber Monday was only a day ago, but Christmas has come early for Amazon.com Inc (NASDAQ:AMZN).
The ecommerce titan said the November 17 to November 27 (Cyber Monday) holiday shopping window was its “biggest ever,” in comparison to the same 11-day stretch a year ago.
“We kicked off the holiday season with Prime Big Deal Days in October, and extended our Black Friday and Cyber Monday holiday shopping event to 11 days to accommodate even more deals over more days to make shopping more convenient for customers — helping them save nearly 70% more than the same period last year,” CEO of Worldwide Amazon Stores CEO Doug Herrington said in a statement.
Overall, Americans made $38 billion worth of online shopping purchases from Amazon and elsewhere during the five-day stretch from Thanksgiving to Cyber Monday, according to data from Adobe Analytics. That's a jump of 7.8%, more than the 5.4% increase projected by analysts.
The biggest beneficiary of that trend is Amazon, which did not reveal its total sales but said consumers purchased more an 1 billion items globally.
Shares of Amazon fell 0.5% Tuesday afternoon to $146.98.
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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