Twitter has shed more than 10% of its UK users, around 2.8 million people, since Elon Musk’s takeover, according to figures from Ofcom today.
Now called X, users are around 24m currently against 26.8m when the billionaire Tesla chief executive controversially took over just over a year ago in a US$44bn deal.
Having warned the platform might go bust just weeks after taking over, Musk has launched a string of initiatives to boost traffic and profits.
A subscription service, allowing previously banned users back and huge job cuts have been implemented but numbers have continued to decline.
The latest row surrounded Musk’s apparent endorsement of an anti-semitic tweet earlier this month, prompting more big advertisers to pull back from the site.
In some good news, Ofcom said usage of the site by subscribers had risen to ten minutes from six over the last year.
Competition has also increased with Meta’s Threads June launch attracting 100 million sign-ups in just five days, though usage has eased in recent months.
Ofcom also revealed that Google-owned YouTube has overtaken Meta’s Facebook as the most visited website in the UK, Ofcom revealed 43.5 million monthly visitors and a reach of 91% of the population.