Fisker Inc (NYSE:FSR) announced that it has changed its distribution strategy to increase the sales and deliveries of its all-electric Fisker Ocean SUV to more than 100 per day.
The California-based electric vehicle-maker company said on Thursday, November 16, it set a new delivery milestone of 107 vehicles equating to revenue of more than $7.5 million under its updated strategy.
Fisker said it has expanded its distribution capabilities by establishing its own delivery locations, adding to its headcount, and working with multiple transportation partners to move Fisker Oceans to delivery locations for rapid deployment to customers.
Customers who live within 60 miles of a Fisker fulfilment location can receive their vehicle through its Fisker Direct offering, where an employee drives their Ocean directly to them negating the need for transportation.
“This result proves that our new distribution strategy is working,” the company’s CEO Henrik Fisker said in a statement.
“We expect this pace of deliveries to accelerate, and we will provide frequent updates during the remainder of 2023. We are grateful to our customers for their patience as we conduct this ramp-up.”
Fisker shares traded 2.1% higher at US$2.87 in premarket trade.
The stock plunged to all-time lows this week after Fisker slashed its 2023 production guidance to 13,000 to 17,000 EVs, down from its prior expectation of 20,000 to 23,000.
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