Bridgeline Digital Inc (NASDAQ:BLIN) and digital eCommerce services firm Xngage have announced the launch of the Xngage Connector for Bridgeline’s HawkSearch AI software in the Optimizely Configured Commerce platform.
The cloud-based digital experience software company said the Xngage Connector, which is aimed at increasing online revenues, conversion rates, and the average order value (AOV) for businesses, marks a significant step in enhancing eCommerce search functionalities and product discovery for Optimizely customers.
"Integrating HawkSearch with Optimizely's platform through our partnership with Xngage enhances our ability to provide superior search and merchandising tools," Bridgeline Digital CEO Ari Kahn said in a statement.
"This integration is a testament to our dedication to deliver out-of-the-box, revenue-generating solutions to the eCommerce market," he added.
Bridgeline noted the integration prominently features HawkSearch’s 'workbench', a key tool enabling merchants to fine-tune search results, manage promotions, and apply the 'boost and bury' functionality for personalized search experiences.
It added that strategic collaboration between Bridgeline and Xngage demonstrates a unified vision to offer scalable, cutting-edge solutions that address the evolving needs of the B2B eCommerce sector.
Bridgeline Digital helps companies grow their online revenue by increasing traffic, conversion rates, and average order value.
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