Cellular Goods PLC (LSE:CBX) shares sashayed up 12.5% to 0.45p on news that the company's Rejuvenating Face Serum will be included as part of celebrity makeup artist Jamie Greenberg's 'Swag Bag' event this month.
Greenberg's monthly 'Swag Bag' consists of at least five of her most-rated beauty, skincare, makeup, hair care and body products which she sends to her network of VIPs, makeup artists, and followers in the USA each month, the company explained to those not in the know.
Celebrity clients of hers include Margot Robbie, Taylor Swift and Kaley Cuoco, while collaboration with brands have included Burt's Bees, Glossier, Sisley, Makeup Forever, and Ren Skincare.
The company said being part of the 'Swag Bag' should also boost its brand in the US as the product will also be featured on Jamie Greenberg's Instagram stories and on her TikTok channel.
"It's a great opportunity for our Rejuvenating Face Serum to have been selected by Jamie Greenberg as one of her most-rated products in the November Swag Bag," said Darcy Taylor, interim chief executive of Cellular Goods.
"Jamie's promotion of our next-generation skincare products helps to increase awareness of Cellular Goods' products and gain traction with new potential customers, increasing sales and revenue growth."