Shares in Crocs, Inc. (NASDAQ:CROX) dived as the footwear giant warned a sluggish fourth quarter would hit numbers for the full year.
Revenues are forecast to be 1-4% down on last year’s fourth quarter, largely due to its Hey Dude brand where chief executive Andrew Ress said “decisive action” had been taken to ensure the brand’s long-term health.
Hey Dude also weighed on the third quarter though a good performance from the original Crocs comfy footwear brand helped sales overall rise by 6.2% to $1.05 billion and beat market forecasts.
Net income for the quarter was $177 million, up 4.7%.
For the full year, Crocs now expects revenue growth of between 10% and 11%, down from 12-13%, or between $3.9 billion and $3.94 billion, but Hey Dude sales are forecast to fall 4-6%.
Adjusted diluted earnings per share are expected to be between $11.55-$11.85.
Shares fell 9% to $79.77.