Tech pioneer Wendell Brown, founder of companies such as LiveOps and eVoice, has launched Vusay, a platform that makes online videos interactive with any device or any website with digital content.
Instead of just passively watching videos, with Vusay's commenting technology, viewers can immediately add their thoughts and comments at specific video moments they connect with, then proceed to instantly share them via Facebook and Twitter without ever leaving the video screen.
San Francisco-based Vusay says its free embedded technology integrates with virutally any video player on video content websites. The real-time comments at precise video moments make the old scroll-down commentary format a thing of the past, the company said.
“Social media is a vital transformation in the way we engage and communicate," said Brown.
"Especially with video, it's a moment that matters. With Vusay, comments will no longer be afterthoughts at the end of videos. Now, fans can Vusay their comments in videos at meaningful points, thereby connecting with content, and each other, on a much deeper level."
"Today, more than 1 billion unique users watch more than 6 billion hours of video each month on YouTube alone, with online video users expected to increase globally to 1.5 billion by 2016. There’s a massive opportunity for Vusay to become an integral component of the video-watching experience."
Brown's Vusay, which was founded last year, has offices in San Francisco, Santa Monica, Toronto and Berlin, and expects to launch in Europe by the end of September, the company said.
Brown's previous companies have been acquired by the likes of AOL (NYSE:AOL), Microsoft (NASDAQ:MSFT) and Cybermedia.