Brits are gearing up for a meat-filled festive season with many saying goodbye to plant-based foods in return for more traditional main courses, according to Tesco PLC's (LSE:TSCO) Christmas Report.
Almost 80% of dining tables will feature meat as the centrepiece, with turkey reigning supreme, chosen by the majority, followed by chicken, roast beef, lamb, and steak.
Despite this carnivorous trend, 14% of households plan to serve vegetarian dishes, and 6% are opting for vegan alternatives.
Emma Botton, Group Customer Director at Tesco, says: “After an unpredictable summer filled with heatwaves and downpours, it’s no surprise that as a nation we’re looking forward to Christmas more than ever. It’s a time to connect with friends and family and indulge in our favourite foods.”
In a surprising twist, gen z is abandoning the love for sprouts, with only 23% expressing fondness for the vegetable this year, compared to 44% last year, and 38% confessing outright distaste.
Christmas, often synonymous with spending time with the loved ones, is expected to keep on with this trend.
A significant 22% of the nation plans to put their phones down on Christmas Day, with a notable 30% of 25-34-year-olds opting for a social media-free celebration.
Family time remains a priority, with 18% intending to spend more time with loved ones this year.
In terms of entertainment, Christmas markets are experiencing a surge in popularity, with 42% of the country planning to attend, marking a 5% increase from last year.
Despite a preference for staying in, a third (33%) of 25-34-year-olds are gearing up to host more home parties, reflecting a 10% increase from the previous year.
Tesco anticipates a 44% rise in party food sales, indicating a strong demand for festive treats.