Cellular Goods PLC (LSE:CBX) said its rejuvenating face serum will be included in retailer Sephora’s autumn promotion campaign.
The multinational beauty chain, part of the LVMH empire, will include the CBD-infused face serum as part of its sampling program, offered to UK online customers as part of its 'Pick and Mix' and 'Check Out' complimentary beauty samples.
Darcy Taylor, Cellular Goods’ interim chief executive, said: "I'm thrilled that our products will be a part of Sephora UK's fall promotions campaign this year.
“Participation in their promotions are a great way for our brand and products to gain more visibility and traction with new and existing customers.”
He said being included across all the promotional materials the campaign will be “a strong catalyst for sales and revenue growth”.
Having first gained a product listing with Sephora in May, the London-listed company said it is the first opportunity to “leverage” its retail strategy, which is to drive customer growth by expanding its sales channels and increasing its collaboration with established online and high street outlets.
Customers on Sephora.co.uk will be offered the option at check-out to select a sample of Cellular Goods' Rejuvenating Face Serum from late October onwards.
The serum is designed to visibly reverse signs of skin ageing as effective as retinol without the associated irritation and dryness.