ARway.ai (CSE:ARWY, OTCQB:ARWYF) announced that stock or custom augmented reality (AR) games as spatial experiences are now available in its ARway studio platform.
The company said this strategic expansion further solidifies its position as a leading innovator in AR technology as well as indoor spatial mapping.
ARway’s customers, which span retail, airports, museums, marketing agencies, and more, can now use ARway studio to publish location-persistent and branded AR games tailored to their unique use cases.
It offers full support for out-of-the-box game assets across Unity, the 3D gaming platform of choice for AR game developers, ARway noted.
"The integration of AR games into the ARway platform is a game-changer for our company,” CEO Evan Gappelberg said in a statement.
“We see this as a major driver for the widespread adoption of ARway. Our vision is to continue providing innovative solutions that cater to various industries, and AR games play a vital role in this strategy.”
AR gaming offers many benefits including providing an immersive experience, real-world interactions, social interactions, education benefits, and marketing and advertising opportunities.
As such, the adoption of AR in gaming is expected to grow at a compound annual growth rate of 33% between 2021 and 2028, ARway highlighted.
ARway.ai (CSE:ARWY, OTCQB:ARWYF) is a spatial computing platform powered by artificial intelligence (AI) providing an array of augmented reality (AR) experiences for indoor spaces.
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