Amazon.com Inc (NASDAQ:AMZN) has partnered with Booking.com, Tripadvisor Inc (NASDAQ:TRIP), Trustpilot Group PLC (LSE:TRST), Glassdoor and Expedia (NASDAQ:EXPE) to clamp down on fake reviews across their respective industries.
Having met in October last year, the group - dubbed the Coalition for Trusted Reviews - announced the partnership on Tuesday.
“Together, members will define best practices for hosting online reviews and sharing methods of fake review detection, aiming to stop fake reviews at the source,” Amazon said in a statement.
The cross-industry body will aim to develop common standards around what fake reviews are and share information on how fraudsters work.
This includes “companies selling fake reviews to businesses seeking to unfairly and improperly improve their reputations”, Amazon said.
Booking.com said the move would help ensure “credibility”, while Glassdoor urged “authenticity” was needed when it came to people deciding where to work, for instance.
“We aim to make it increasingly difficult for fraudulent actors who try to deceive our customers,” Tripadvisor vice president Becky Foley added.
The six companies, which span the retail, travel and job-searching sectors, will meet in early December in Brussels at a second conference around clamping down on fake reviews.