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Tech

4GLOBAL wins contract to assess World Cup investment in Guadalajara

4GLOBAL PLC (AIM:4GBL) has scored a contract to provide data services to help assess investment decisions in one of the Mexican host cities for the 2026 FIFA World Cup.

The AIM-listed company said authorities in Guadalajara will use its social value calculator to assess the social impact of investments made for the football tournament.

It was one of two new contracts with a combined value of US$510,000 announced on Tuesday that will be recognised in the current financial year.

The social value calculator tool, which was developed in collaboration with Sheffield Hallam University, is designed to measure and provide evidence of the social value created from investment in sport and physical activity.

In this case the company will use the calculator to assist in the making investment decisions and assess whether investments are achieving the criteria with regards to social impact.

The second contract covers data, insight and knowledge applications for a long-standing strategic partner in the Middle East.

“We are delighted to have been awarded these contracts which signify our commitment to excellence and dedication to delivering exceptional value to our clients,” chief executive Eloy Mazon commented.

“Our new business pipeline is strong, demand for our products and services is at an all-time high and we are confident of delivering further new contract wins.”

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