Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) shares jumped 12% to 6.19p on news that its Chill ZERO nicotine-free vapour products will be available for sale to adult customers on Amazon's UK site this month.
The company said it is seeking listings on the online retail platform in many other European countries.
The Chill ZERO nicotine-free vaping products, which it says are intended to provide users with "a harm reduction tool that offers a satisfying sensory experience without the addictive properties of nicotine", first went on sale to UK consumers in August via the company's website.
Amazon prohibits the sale of vapes containing nicotine, Chill noted, adding that it believes its products will therefore have a competitive advantage.
Chief executive Callum Sommerton said: "With this launch on Amazon, we have opened another major sales channel for Chill ZERO nicotine-free vape products."
He added: "Nicotine-free vaping products are becoming increasingly popular among individuals looking to transition away from nicotine and tobacco, and our range is well-positioned to cater to this growing demand."