Visiting “the happiest place on earth” just got more expensive, with The Walt Disney Company (NYSE:DIS) on Wednesday announcing price increases for its theme parks in the United States effective immediately.
This attempt to boost revenue at the parks comes after Disney unveiled a $60 billion, 10-year spending plan for its parks and cruises.
Annual passes for Walt Disney World in Florida will rise between $30 and $50 depending on the pass and parking will increase by $5, Disney said on Wednesday.
At California’s Disneyland, the price of all ticket options is increasing between $5 and $65, depending on the ticket type, in addition to price increases for parking and the Genie+ add-on.
The cheapest, date-based tickets are not increasing in price at either park, remaining at $109 and $104, respectively.
“We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer,” a Disney spokesperson said in a statement.
Disney shares traded flat at about $85 shortly before noon on Wednesday.
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