Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF), which recently rebranded from Gamelancer Media Corp, has announced a strategic partnership with Just Media Group, in which Vertiqal will provide production and distribution services for Just Media Group content across major social platforms, including but not limited to the Mean Girl Podcast.
Vertiqal also said Mean Girl Podcast founders Alex Bennett and Jordyn Woodruff will join the Vertiqal Studios advisory board.
"Adding Alex and Jordyn's creative style is a significant step forward, their unique perspective and strong female presence will undoubtedly enrich our content offerings," Vertiqal Studios CEO Jon Dwyer said in a statement.
"Together, we aim to create captivating content that resonates with our audiences and embodies our shared vision of creativity and empowerment," he added.
Vertiqal noted its broader focus will be building Mean Girl organic short-form video strategies + direct media brand campaigns produced and sold in conjunction with Vertiqal.
The company added that it will take on the pivotal role of editing and preparing video content for seamless distribution across Snapchat and other platforms, as directed by Mean Girl.
Mean Girl, meanwhile, will provide unedited footage from the Mean Girl Podcast and other activations to Vertiqal for editing and distribution on owned-and-operated channels, featuring a 50/50 revenue-share exclusive to Snapchat.
Vertiqal stated, however, revenue-sharing arrangement is exclusively applicable to newly edited and distributed content by Vertiqal Studios through Mean Girl Snap Discover channels.
The agreement offers significant flexibility, providing ample room for potential expansion by seamlessly integrating additional platforms and content at Mean Girl's discretion, and offers the opportunity to develop a shared creator program led by Mean Girl, with both parties intending to build original content series in the future, according to the company.
As well, Vertiqal Studios said the collaboration between it and Mean Girl holds promise not only in captivating Snapchat users, but also in reaching a broader and diverse audience on YouTube, TikTok, Instagram and X.
Vertiqal Studios is an owned-and-operated digital-channel network and video-production studio that specializes in the creation of viral videos.
The company produces and distributes 100+ videos daily across 66 owned-and-operated channels, utilizing TV economics to monetize TikTok and Instagram, and revenue-share with OTT platforms such as Snapchat.
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