Nevis Brands (CSE:NEVI) said it has partnered with Blaze Life Holdings to produce and distribute its flagship cannabis beverage brand Major in California, tapping into the state’s $5.9 billion cannabis market.
It said its 100mg THC beverage will be available in five flavors: Sunset Lemonade, Pacific Blue Raspberry, Sacred Grape, Volcanic Organe Mango, and Passionfruit.
"California is a large, developed cannabis consumption market and we look forward to Major being available to consumers throughout the state before the end of 2023," Nevis Brands (CSE:NEVI) CEO John Kueber said in a statement.
"In less than 100 days we have added two new states for our products and are especially excited to be offering Major in the largest cannabis market in the United States.”
Blaze Life CEO Shreyas Balakrishnan said the company was excited to be the exclusive partner of Nevis Brands (CSE:NEVI) for the production and distribution of Major.
“We are committed to driving the growth of the cannabis beverage category in California through partnering with strong and established brands,” Balakrishnan said.
“Our investment in optimizing the supply chain streamlines the route to market, reducing barriers to entry in a particularly complex market as California cannabis."
Shares of Nevis rose on the news, up 8.3% at C$0.13 late morning on Thursday.
Nevis innovates and develops cannabis products that have been consumed by millions of consumers across Washington, Oregon, Colorado, Arizona, Nevada and Ohio. Its flagship brand is Major.
- Updated with share price movement -
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