Vertiqal Studios, which recently rebranded from Gamelancer Media Corp. (TSX:VRTS, OTCQB:GAMGF), announced it has appointed Rifle Agency as its agency of record for Australia.
The company said the appointment follows the success of a collaborative advertising campaign for a prominent Australian schedule one bank in early 2023, which showcased Australian content creators and was strategically promoted within the extensive Vertiqal network, with a focus on Australia and New Zealand region.
Vertiqal noted that Rifle specializes in sports, gaming, and entertainment channels, and excels in forging alliances between brands and highly engaged audiences.
The regionally exclusive white-label partnership will enable Rifle to offer its clients exclusive access to Vertiqal's proprietary network of over 43 million dedicated followers, generating more than 2 billion views and adding more than 1.5 million new followers every month, the company said.
The company said the partnership also strengthens Vertiqal’s presence in the Australian and New Zealand regions with a reach of over 9.5 million, emphasizing tailored content for the local communities.
Vertiqal said it also holds the strategic advantage of augmenting Rifle's campaign reach through advanced geolocation technology due to its presence across more than 66 channels across TikTok, Snapchat, and Instagram platforms.
It added that the collaboration unlocks unparalleled access to coveted Gen Z, and younger Millennial audiences, establishing connections between brands and these traditionally challenging-to-reach demographics.
"We're thrilled to embark on this journey with Vertiqal Studios as we continue to bridge the gap between brands and the dynamic world of social media entertainment,” commented Rifle Agency managing director Andrew Christopher.
“Our partnership represents a synergy of innovation and audience engagement, and we look forward to crafting compelling brand campaigns that resonate with Australian and New Zealand audiences."
Veriqal Studios CEO Jon Dwyer added: "I'm proud to see global companies recognizing us as their gateway to connect with vital demographics. This achievement not only solidifies our footprint in the Australian and New Zealand market as part of our global expansion strategy but also perfectly aligns with our vision of redefining the television experience through digital channel ownership.
“The fact that the 12-34-year-old demographic spends an average of 95 minutes daily interacting with our channels, rather than watching television, underscores the immense potential we offer for engaging audiences and delivering exceptional results.”
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