Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) has announced the integration of its ad management platform Brax into Facebook.
The company said the integration will allow advertisers to leverage Brax to manage their advertising campaigns on the social media platform.
It is expected to help Wishpond to serve its existing customers, many of whom are already actively advertising on Facebook.
“Facebook is one of the largest platforms offering digital advertising and so integrating with them will prove to be powerful as it provides our customers with an optimal way to create, manage, evaluate their Facebook ad campaigns,” Wishpond CEO Ali Tajskandar said in a statement.
“We expect our Brax customers to not only operate their Facebook ad campaigns more efficiently and effectively, but to also get better return on investment on their ad spend as a result.”
Vancouver, British Columbia-based Wishpond is a provider of marketing-focused online business solutions.
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