MySize Inc (NASDAQ:MYSZ) announced that its Spain-based apparel sizing solution Naiz Fit won the 'Agile Customer Journey' innovation award at Paris Retail Week 2023.
The company noted that Naiz Fit was recognized at Paris Retail Week for its suite of Software-as-a-Service (SaaS) solutions that help the fashion industry reduce size-related returns, which has resulted in a 65% reduction in size-related returns compared to brands that did not use the solution at the same stores for the same items.
Its Smart Catalogue offering can help fashion designers create patterns that optimize fit by leveraging qualitative and quantitative data on people with different body morphologies, the company added.
"Winning the Agile Customer Journey innovation award at Paris Retail Week 2023 is a tremendous honor and highlights the value we bring to customers around the world," Naiz Fit CEO Borja Cembrero said in a statement.
"Our Naiz Fit team comes from the fashion industry, from pattern making to design and tailoring through retail. We know exactly what data brands need to provide their customers with the best shopping experience, and we are very pleased that major retailers who have adopted our technology are reaping the benefits."
MySize CEO Ronen Luzon added: "Our award-winning solutions are making a bigger impact each day on the environment and commerce by reducing size-related returns, improving business efficiencies, and enhancing the customer's shopping experience."
MySize is an omnichannel e-commerce platform and provider of AI-driven measurement solutions, including MySizeID and recently acquired Naiz Fit to drive revenue growth and reduce costs for its business clients.
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