Gamelancer Media Corp. (TSX:GMNG, OTCQB:GAMGF) announced that it has rebranded its business operations as 'Vertiqal Studios', signifying the company’s adaptability in navigating the dynamic terrain of digital media advertising, reflecting its dedication to delivering high-performance, brand-centric advertising solutions for its valued clients.
The digital media, entertainment, and production firm said the strategic move positions it for the next phase of financial and operational growth while believing it is better poised to penetrate the highly competitive US media market.
"With the introduction of 'Vertiqal Studios,' we have streamlined our portfolio of services to better equip our sales team with the flexibility to offer a comprehensive range of creative content services and distribution + ad spend strategy together, or as mutually exclusive offerings," Gamelancer Media CEO Jon Dwyer said in a statement.
"This rebrand positions us for the next phase of global expansion, with renewed perspectives and unity within our team," he added.
Gamelancer Media noted that as part of the corporate rebranding, effective October 2, 2023, the company will trade as 'VRTS' on the Toronto Stock Exchange.
It added that while the business operations will now carry the name 'Vertiqal Studios,' the legal entity will maintain its original identity as 'Gamelancer Media Corp.'
As well, the company reported that Gamelancer co-founders Razvan Romanescu and Darren Lopes have resigned from their current positions as chief strategy officer and chief product officer, respectively, but will continue their roles as members of the board of directors.
In addition, Sam Parks, co-founder of JoyBox Studios, has decided to explore new opportunities and has formally resigned, effective immediately.
Vertiqal Studios is an owned and operated digital-channel network and video-production studio. Specializing in the creation of viral videos, it produces and distributes 100+ videos daily across 66 owned-and-operated channels, utilizing TV economics to monetize TikTok and Instagram, and revenue-share with OTT platforms such as Snapchat.
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