1606 Corp. (OTC:CBDW) is spearheading a revolutionary shift in the customer experience with the introduction of ChatCBD, integrating artificial intelligence into the world of CBD merchandising.
The CBD industry faces challenges due to lack of FDA regulation and misinformation surrounding CBD products. ChatCBD aims to address these issues by guiding customers through a personalized experience to find the CBD product that best suits their needs.
The AI-powered ChatCBD allows customers to input their concerns or ailments, prompting a series of tailored questions. Based on their responses, the technology navigates them to a product designed to address their specific issues, enhancing the overall customer journey.
Greg Lambrecht, CEO of 1606, spoke with Proactive exclusively about the new direction for the company.
"We were actively involved in the CBD industry and in the process of acquiring companies. What we discovered was the lack of FDA regulation for CBD, resulting in numerous misconceptions about the product,” Lambrecht said.
“To address this, we developed a CBD merchandising chatbot. This innovative tool enables customers to input their specific concerns, such as pain, and subsequently guides them through a series of questions to recommend the most suitable product tailored to their needs. We are thrilled about the potential this holds."
The innovation is set to bridge the gap between potential CBD users and the right products, eliminating the need for lengthy in-store consultations.
Lambrecht envisions this technology extending beyond their own products, with plans to license ChatCBD to other CBD brands and retail stores. A recent distribution agreement with Cool Blue Distribution, a company associated with top CBD brands and retail outlets, is a promising step.
“Our primary strategic focus is to extend licensing opportunities to all CBD brands,” Lambrecht said.
“There are countless CBD brands out there, as well as numerous CBD retail stores with online platforms…Cool Blue Distribution is partnered with ten of the nation's top CBD brands and operate across 800 retail locations. This positions us with a promising sales avenue once our merchandising chatbot is fully deployed."
Building ChatCBD was no small feat. With the expertise of two seasoned tech veterans on their board, the company spent two months crafting a custom AI solution. This carefully constructed AI responds to customers in a friendly yet clinical manner, mirroring a conversation, and addressing their CBD-related queries and concerns.
According to Lambrecht, the task was challenging, especially given the unique nature of the project. “What sets this apart is that it's not a generic, one-size-fits-all CBD chatbot. It's been meticulously crafted with precise questions relevant to CBD usage in mind."
ChatCBD, at its core, is a significant step towards demystifying CBD and making it more accessible and user-friendly. 1606 Corp. (OTC:CBDW) is positioning itself not only as a pioneer in CBD products but as a leader in leveraging technology to enhance the consumer's CBD journey.