TUI AG (LSE:TUI) is extending its holiday season for Greece and Turkey to November after extreme heat forced holidaymakers to reschedule their summer break.
Demand for the October trips away, normally the last month of the summer season, are already up 8% this year, said the tour operator.
Sebastian Ebel, TUI chief executive, added: “We have seen strong demand in the final weeks of the summer season which traditionally runs to the end of October.
"As a consequence, we recently announced the extension of the season into November in particular to Turkey and Greece, to cover demand outside the traditional summer season.”
Cooler places such as Scandinavia, Belgium, the Netherlands and the Canary Islands are expected to be the favourite destinations even if their beach credentials might be lacking compared to Greece and Turkey.
Winter bookings are also 15% higher than last year, TUI said, with the UK also seeing a jump in bookings.