Major retailers are kicking off their pre-holiday sales even earlier this year as they try to get in first to secure consumers’ dollars.
Amazon.com Inc (NASDAQ:AMZN) announced on Monday that its Prime members Big Deal Days sale will run from October 10 to 11, with Target Corporation (NYSE:TGT) and Walmart Inc (NYSE:WMT) following this up by announcing pre-holiday sales for the same month.
Target on Tuesday confirmed its Circle Week savings event will run from October 1 to 7, earlier than Amazon’s Prime sale in what appears to be an attempt to undercut the e-commerce giant.
Shoppers can access deals in-store and online by signing up for a free Target Circle account.
Meanwhile, Walmart also said its Deals – Holiday Kickoff online-only event will run from October 9 to 12.
Top deals include discounts on the Apple Watch SE, the Sony 75-inch Class BRAVIA XR X90K 4K HDR Full Array LED TV, the HP 15-inch Pentium Laptop, and the Mega Barbie The Movie Dreamhouse.
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