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The Markets
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The Markets
by Proactive
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The Markets
by Proactive
Proactive UK has moved.
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Health

Vice Health and Wellness targets growing global obesity treatment market with AI app

Vice Health and Wellness (CSE:VICE) told investors it has made substantial progress with its newly-formed Vice Versa AI (artificial intelligence) app, which it believes is poised to redefine weight loss and addiction management.

The company noted the app goes beyond conventional methods for sustainable weight loss and obesity management, aiming to provide personalized support and tools for balanced eating, exercise, and progress tracking, fostering habit formation, and prioritizing overall well-being.

Core features will include nutrition tracking, exercise monitoring, intelligent notifications, and advanced AI algorithms to enrich users' approach to health.

The company said it continues to plan and build out a user-friendly interface, seamless integration with Android and iOS platforms, and an AI-driven recommendation system that forms the heart of the application.

“We are nearing a pivotal moment in the evolution of healthcare management. Our Vice Versa AI Application is designed to enhance personalized strategies for weight and addiction management, providing an unparalleled level of tailored support for users,” commented Vice CEO Maijec Lis.

Citing the market.us market research website, Vice noted that the global obesity treatment market is projected to reach U$15.1 billion by 2032 from an estimated US$5.65 billion in 2022, driven by rising obesity rates and the subsequent surge in chronic diseases.

The company said it is strategically positioned to target and capture market share in the health and wellness, obesity, weight loss, and addictions segments using AI to serve a global audience seeking sustainable solutions for weight management and addiction recovery.

“We will continue to keep stakeholders informed with timely updates as we advance our strategic initiatives in artificial intelligence, pharmaceutical-grade solutions, and nutraceutical products,” Lis added.

Vice Health and Wellness (CSE:VICE) is dedicated to fostering healthier lifestyle choices by offering a diverse range of products that empower consumers to enhance their mental and physical well-being. Its product line features low-sugar, plant-based gummy products, and the company is actively spearheading innovations in alignment with emerging trends in the health and wellness sector. By prioritizing weight loss and harnessing the potential of AI-powered health and wellness applications, which leverage state-of-the-art artificial intelligence algorithms, it aims to provide individuals with unparalleled advice, personalized recommendations, unwavering support, and transformative solutions on their journey to ultimate well-being.

Contact the author at stephen.gunnion@proactiveinvestors.com

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