Cloud-native video-editing platform Blackbird PLC (AIM:BIRD, OTCQX:BBRDF) showcased and named its Creator SaaS (Software-as-a-Service) product, elevate.io, to a number of investors over two special events in Shoreditch, East London on Wednesday.
Accessible from a web browser and featuring multi-player collaborative functionality, elevate.io is Blackbird's new end-to-end video-creation tool.
The product, which addresses the wider creator economy, will be accessible to anyone with a laptop and credit card.
Blackbird noted that the digital content creation market size was US$20 billion in 2022 and is forecast to grow to US$181 billion by 2032, according to Markets.us.
The events gave an insight into elevate.io, which is scheduled for early access in the fourth quarter of 2023, and outlined its unique selling points, core features, branding and go-to-market strategy.
Blackbird’s chief executive Ian McDonough commented: "Our overarching ambition is to simplify video content creation and distribution at scale by harnessing the power of our codec. We aim to take powerful video content creation functionality to the web with multi-player collaboration in real time, an area which is hugely underserved.
“It will be a tool, not a toy, appealing to both professionals and content creators. elevate.io has a unique set of disruptive features and is designed to solve tangible problems for the fast growing Creator economy."