4GLOBAL PLC (AIM:4GBL) is launching an artificial intelligence (AI) and machine learning trial with leading UK social enterprise Places Leisure.
Places Leisure operates over 100 health and wellbeing facilities, welcoming over 30 million members annually across the UK.
4GLOBAL will work with Places Leisure to discover how AI and machine learning techniques can influence the sports sector by identifying membership-cancellation risk, retention opportunities and targeted-intervention opportunities.
4Global will harness and analyse historical membership data through its DataHub analytics platform.
Eloy Mazon, 4GLOBAL's chief executive, commented: "Our ongoing trial in collaboration with our longstanding DataHub member, Places Leisure, provides an invaluable opportunity to explore various scenarios aimed at addressing pivotal business objectives and enhancing the value proposition for their members, ultimately extending membership length and increasing overall customer lifetime value.
“By leveraging the capabilities of AI and machine learning, health and fitness operators can craft a highly personalised, immersive, and efficient member experience, resulting in heightened customer acquisition and enhanced retention rates.”