Gamelancer Media Corp. (TSX:GMNG, OTCQB:GAMGF) has announced the establishment of a US board of advisors ahead of the planned opening of its first US office in New York aimed at enhancing access to the “thriving digital advertising market in the United States.”
Led by TRE Advisors founder and managing director Storm Boswick, Toronto-based Gamelander said the new advisory board includes some of the brightest minds in media and tech-media finance including former Fox Media president Ed Wilson, former BBDO and Omnicon Media (OMD) US CEO John Osborn, and Aaron Rietkopf, a senior advisor on open architecture at Interpublic Group.
Also on the board are Lance Klima, formerly with JP Morgan and Guggenheim, and Reality Defender co-founder and CEO Ben Coleman, who was formerly with Goldman Sachs and Google.
The company noted that the primary mission of the board is to provide strategic counsel to Gamelancer's management, covering critical areas such as client introductions, senior talent recruitment, asset mergers and acquisitions, as well as financial strategy.
"Our strategic plan to go to market in Canada for our first year of operation Q2 2022-Q2 2023, resulted in Gamelancer becoming agency of record for Samsung Canada, and launching multiple campaigns with other national Canadian brands,” Gamelander chairman and CEO John Dwyer said in a statement.
“Having proven our creative + distribution model is in high demand with brands and agencies, we're excited to establish an office presence in NYC to better serve the growing demand for our video production and media inventory.
“Our newly appointed board of advisors has already begun driving engagements with US brands and agencies and helping Gamelancer management source and interview US leadership talent.”
Gamelancer Media is an owned and operated digital-channel network and video-production studio. Specializing in the creation of viral videos, Gamelancer produces and distributes more than 100 videos daily across 66 owned-and-operated channels, utilizing TV-economics to monetize TikTok and Instagram and revenue-share with over-the-top (OTT) platforms such as Snapchat.
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