CentralNic Group PLC (AIM:CNIC) has acquired US-based SEO and online traffic specialist Adrenalads for US$2.35 million in cash.
Adrenalads is already working with CentralNic’s commerce media arm Zeropark and the combination of the two companies will improve returns for both, said the statement, while establishing a presence in the strategic Pacific Time zone.
In 2022, Los-Angeles-based Adrenalads generated revenues of US$2.7 million and underlying profits of US$0.7m, with the deal to be instantly earnings accretive, CentralNic said.
Michael Riedl, CentralNic chief executive, added: "Intensifying our engagement with consumers lies at the heart of Zeropark's Commerce Media strategy.
“With the inclusion of Adrenalads, we aim to amplify Zeropark's value to our partners - advertisers, publishers, and most importantly, to the consumers.
“The acquisition delivers on our commitment to acquiring immediately accretive quality businesses.”