Shopify Inc (TSX:SH., NYSE:SHOP) has announced a collaboration with Amazon.com Inc (NASDAQ:AMZN) and investors like it, sending shares in the Canadian e-commerce firm higher in Thursday premarket trading.
Shopify said in a statement that Amazon will be releasing an app in its own app ecosystem that will give US-based merchants who use Amazon’s fulfillment network the option to add ‘Buy with Prime’ on Shopify’s checkout, processed by Shopify Payments.
Additionally, Shopify merchants will have the choice to offer their products to Prime members on Shopify for the first time ever while maintaining 100% control of their brand and their customer data.
“So the bottom line is this: this new app will make it easier for our merchants who also partner with Amazon to offer Buy with Prime to their customers on their Shopify-powered site,” Shopify president Harley Finkelstein commented.
“More choice, means more opportunities to succeed as an entrepreneur; and that’s what we are powering here at Shopify.”
Shopify’s New York-listed shares rose 5.7% to $63.41 ahead of the opening bell, building on Wednesday’s 2.1% gain.
Contact the author at stephen.gunnion@proactiveinvestors.com