General Motors (GM) revealed that it has struck a deal with Google Cloud to bring conversational AI technology into GM vehicles.
Since its launch in 2022, GM’s OnStar Interactive Virtual Assistant (IVA) has been enhanced by state-of-the-art intent-recognition algorithms powered by Google Cloud’s conversational AI technologies.
The integration enables OnStar Members to receive prompt responses to common inquiries and receive assistance with routing and navigation, the companies said in a statement.
The two companies are jointly collaborating on new pilot projects using generative AI.
"Generative AI has the potential to revolutionize the buying, ownership, and interaction experience inside the vehicle and beyond, enabling more opportunities to deliver new features and services," said Mike Abbott, executive vice president, software and services, GM.
Thomas Kurian, CEO, Google Cloud, added: "General Motors is at the forefront of deploying AI in practical and effective ways that ultimately create better customer experiences. We're looking forward to a deepened relationship and more collaboration with GM as we explore how the company uses generative AI in transformational ways."
Shares of General Motors edged 0.2% higher at the opening bell on Tuesday, while Alphabet, Google Cloud’s parent company, was up around 1.2%.