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The Markets
by Proactive
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The Markets
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Proactive UK has moved.
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Insurance

Direct Line tries to poach top Aviva exec as new CEO - reports

Direct Line Insurance Group PLC (LSE:DLG), the struggling motor insurer, has approached one of the most senior executives at rival Aviva to become its new boss, according to reports

Sky News has learnt that the FTSE 250 group, whose brands include Churchill and Green Flag, has been holding talks with Adam Winslow about taking over as its CEO.

The report said it was unclear whether Winslow would take the role or whether other candidates remained in talks with Direct Line.

Direct Line has been searching for a new chief since January, when Penny James stepped down in the wake of a string of profit warnings and a decision to axe its dividend.

Winslow has been with Aviva for less than three years, having joined as CEO of its international operations in January 2021.

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