MySize Inc (NASDAQ:MYSZ) has announced that La Garrocha, an equestrian-themed fashion brand from Spain, has successfully utilized MySize’s Naiz Fit apparel sizing tool to improve its business metrics, including better inventory management, increased customer conversations, and higher sales.
The omnichannel e-commerce platform and provider of AI-driven measurement solutions said over the past two years, La Garrocha customers utilizing Naiz Fit have generated nearly €600,000, or US$654,000, in purchases.
"The triumph of La Garrocha serves as a dynamic testament to the remarkable advantages unlocked by MySize's apparel sizing solutions for apparel retailers, customers, and environmental sustainability," MySize CEO Ronen Luzon said in a statement.
“With La Garrocha's influence sweeping across Europe and beyond, we stand resolute in our commitment to empowering La Garrocha and other retailers with cutting-edge, AI-powered digital tools that will not only fortify their current business endeavors but also aggressively propel our mission of expanding and cultivating future new customers," he added.
MySize also noted that from the onset of 2023, 14.28% of first-time visitors to La Garrocha's e-commerce platform who used Naiz Fit proceeded to make purchases, while customers engaging with Naiz Fit exhibited a 127% higher likelihood of completing a purchase compared to those who did not employ the sizing tool.
MySize is an omnichannel e-commerce platform and provider of AI-driven measurement solutions including MySizeID and recently acquired Naiz Fit to drive revenue growth and reduce costs for its business clients.
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