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The Markets
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The Markets
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Tech

Bridgeline announces license agreement extension with leading novelty retailer

Bridgeline Digital Inc (NASDAQ:BLIN) has announced that one of the US’s largest online novelty retailers has renewed its commitment to HawkSearch, the company’s AI-powered search solution.

It noted that the extension of the retailer’s long-term license agreement with HawkSearch for another 12 months is worth nearly $240,000 in annual recurring revenue (ARR).

The multi-site license agreement will enable the retailer, with a catalog of over 60,000 unique products, to leverage HawkSearch's intelligent site search capabilities and AI-driven product recommendations to continue to scale its online presence, drive conversions and grow revenue, Bridgeline said in a statement.

"Our continued partnership with this leading retailer highlights their commitment to harnessing BLIN's capabilities to continue to fuel their digital growth," Bridgeline Digital CEO Ari Kahn said in a statement.

Bridgeline noted that HawkSearch has a proven history of powering growth for online retail customers such as Wrigley Sports, Sweetwater Sound, and Powell's Books Inc.

HawkSearch drives eCommerce for business-to-consumer (B2C) customers with personalized online shopping and search experiences, dynamic filters, and predictive recommendations based on user behavior.

Contact the author at stephen.gunnion@proactiveinvestors.com

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