Ford Motor Company (NYSE:F) has taken a bite out of Apple, announcing Monday that a former leader of Apple TV+ will head a new business segment for the Detroit automaker.
At Apple, Stern served for six years as vice president of services and was a “driving force” behind the rollout of Apple TV+, Apple News+, Apple Arcade and more, according to a statement.
He will now lead “Ford Integrated Services, which will “create and market valuable software-enabled customer experiences across Ford Blue, Model e and Ford Pro,” the company said.
That segment includes Ford’s BlueCruise hands-free highway driving system and productivity and safety/security services such as the Ford Pro Intelligence unit.
Ford shares were little changed Monday morning at $12.14.
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