Skittles, the sweets brand owned by Mars, is coming under fire from ‘anti-woke’ activists after it released limited-edition packaging in collaboration with LGBTQ+ organisation, the Gay & Lesbian Alliance Against Defamation (GLAAD).
Featuring LGBTQ+ illustrations and wording like ‘Pride’ and ‘Black Trans Lives Matter’, the packaging has led to people online calling for the brand to be boycotted in a similar trend experienced by Bud Light and Target.
Announcing the campaign back in May, Skittles said: “$1 from each pack sold (up to $100,000) will go to GLAAD in support of the organization's ongoing efforts to work through media to support and increase visibility for the LGBTQ+ community.”
Disgruntled Americans took to X (formerly Twitter) to express their concern, claiming the branding is “trying to turn your kids into BLM & LGBTQ+ activists” while others questioned why a “drag queen” featured on the packaging.
.@Skittles is trying to turn your kids into BLM & LGBTQ+ activists. Their packaging also features a drag queen.
Skittles have gone completely woke. pic.twitter.com/jjlkc7uOaL
— Libs of TikTok (@libsoftiktok) August 11, 2023
Yes…There is a DRAG QUEEN on a skittles package.
Unless they are trying to get your kids to turn into LGBTQ/BLM activists…what’s the point of this?
They’re coming after your children. pic.twitter.com/671dPp85xt
— Chad Prather (@WatchChad) August 12, 2023