Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) told investors it has launched a new partnering program for affiliate marketing which is described as “transformative”, allowing agencies and other technology companies to collaborate closely with the Wishpond platform.
“We are very excited with the launch of Wishpond's partnership program and the renewed focus on establishing the program as an active channel for customer acquisition and user expansion," said Wishpond chief executive Ali Tajskandar.
"The partnership program introduces three new channels for collaboration through partnering with affiliates, marketing agencies and other technology companies.
“We believe that collaboration and a goal of mutual success will bring forth new avenues for growth, revenue generation and enhanced user experiences for all involved parties."
The company, in a statement, detailed the program which will see affiliates remunerated for referrals of new clients to Wishpond, which said the mutually beneficial approach allows affiliates to monetize their efforts while directing clients to an industry-leading marketing technology platform.
At the same time, the marketing agencies that partner with Wishpond can reap benefits through the program, it added, as they will gain access to new tools to expand their services, reduce overhead and software costs, and improve their clients' user experience.
Technology companies, meanwhile, will be targeted for collaboration ‘to bring greater functionality and integration’ to platforms whilst while increasing users and reach, Wishpond added.
Jordan Bones, Wishpond director of marketing, added: “We are delighted to unveil this transformative initiative, bringing together a diverse array of industry stakeholders.
“By uniting forces with affiliates, agencies and other tech companies, we expect to create a dynamic ecosystem that fosters innovation, collaboration and growth for all."
Wishpond additionally confirmed today that it is due to report its second quarter earnings, the three months ended June 30, on Thursday, Aug 17 2023.