Irwin Naturals Inc. (CSE:IWIN) reported that it is entering into the California cannabis market with its line of Power to Sleep, Get Lit, and Balance tinctures through a previously-announced licensing and supply agreement with The Hive Laboratory, LLC.
The natural health products innovator said the “revolutionary products” are now available for wholesale and promise to redefine the cannabis experience for Californian dispensaries and their customers alike via The Hive.
"We're not just launching products; we're launching a revolution in wellness," Irwin Naturals Cannabis founder Klee Irwin said in a statement.
"Our new tinctures and the upcoming capsules represent our commitment to enhancing personal health through the power of nature, with a focus on quality, variety, and innovation," he added.
Irwin Naturals noted the soon-to-launch Irwin Naturals Cannabis suite will feature tinctures enriched with cannabinoids and hempseed oil, along with capsules fortified with hemp seed oil and medium-chain triglyceride (MCT) oil.
The company added that over the coming months, California will witness a rollout of diverse CBD and THC products, each tailored to meet the nuanced needs of consumers, which includes a unique blend of the company's most popular formulas combined with THC and other cannabinoids in the form of easily consumable capsules.
Irwin Naturals has been a best-in-class herbal supplement formulator since 1994 and is now leveraging its brand to enter into both the cannabis and psychedelic industries.
The company’s growing portfolio of products is available in more than 100,000 retail doors across North America where nearly 100 million people know the Irwin Naturals brand.
Contact Sean at sean@proactiveinvestors.com