Bridgeline Digital Inc (NASDAQ:BLIN) announced that its AI-driven search solution HawkSearch has had a major engagement extended.
MISUMI USA, a global manufacturer and distributor of industrial components, is extending its use of HawkSearch to power its ecommerce business, the company said.
HawkSearch delivered an 18% increase in MISUMI’s click-through rate and an 80% increase in conversions, thanks in part to features including Smart Search and Recommendations. Going forward, MISUMI has committed to a multi-year agreement.
MISUMI committed to a multi-year agreement after seeing an increase of 18% in its click-through rate and over 80% in conversions by leveraging powerful HawkSearch features such as Smart Search and Recommendations. The company will use combinations of HawkSearch's 17 Recommendations Strategies to further scale its e-commerce business.
"MISUMI USA is known for its exceptional engineering and manufacturing. Their continued partnership with HawkSearch underscores our joint commitment to ongoing digital growth and innovation," Bridgeline CEO Ari Kahn said in a statement.
Besides MISUMI, HawkSearch also provides services to distributors such as Packard, Kirby Risk and Berlin Packaging, the company said.
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