Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year.
Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline.
Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts.
Second-quarter ad growth at YouTube was driven by brand advertising which Alphabet said reflected “further stabilisation in spending by advertisers”.
Ad revenue figures did not include subscription fees from YouTube TV, which increased in prices in March, YouTube Premium or YouTube Music, which also saw price hikes last week.
Alphabet is also hoping that the streaming platform’s multibillion-dollar deal for NFL out-of-market games, which will start this year, will bring in further subscribers to YouTube TV.