Toggle3D.ai Inc (CSE:TGGL) said it has appointed Anita Matte as its new director of Growth Marketing.
With a strong background in B2B subscription business models and extensive experience at companies such as Amazon, Air Canada, and Marriott International, Matte is well-equipped to drive subscriber growth and Software-as-a-Service (SaaS) revenue at Toggle3D, the company noted.
In response to the appointment, Toggle3D CEO Evan Gappelberg commented: "We are excited to welcome Anita Matte to the Toggle3D family as our new director of Growth Marketing. Her experience and achievements in the B2B space, along with her innovative marketing strategies, make her the perfect fit for Toggle3D as the company enters its rapid growth stage."
He added: "We are confident that Anita’s appointment will contribute significantly to the company's mission of transforming the CAD-3D and 3D texturing experience for businesses, as well as drive even faster user adoption, and importantly drive SaaS revenue."
Dasha Vdovina, Toggle3D's chief product officer, also expressed excitement about Matte's arrival, emphasizing the goal to foster a synergistic relationship between product and marketing teams to drive organic subscription growth.
As the new director of Growth Marketing, Matte will lead two primary objectives for Toggle3D's expansion. Firstly, to elevate the company's brand presence in the CGI industry by implementing comprehensive digital marketing strategies, fostering engagement, and growing the user community.
Secondly, Matte will focus on optimizing the conversion rate to turn free subscribers into premium users. By attracting more businesses and professionals seeking to leverage 3D visualization technology, Toggle3D aims to increase the adoption of its Pro subscription.
Toggle3D.ai's groundbreaking SaaS solution utilizes generative AI to convert CAD files, apply 4K texturing, and enable seamless publishing of superior 4K 3D models.
The company's augmented reality-based rapid prototyping web app empowers designers, artists, marketers, and eCommerce owners to effortlessly convert, texture, customize, and publish high-quality 3D models and experiences, catering to diverse industries within the $160 billion CGI market.
Contact the author at jon.hopkins@proactiveinvestors.com