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The Markets
by Proactive
Proactive UK has moved.
Coverage of London’s small caps continues on proactiveinvestors.com
Go to Proactive UK
The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK
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The Markets
by Proactive
Proactive UK has moved.
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Online business & e-commerce

Spotify announces first price hikes in its history

Spotify Technology SA (NYSE:SPOT) has upped the price of its subscription service for the first time in the music streaming group’s history.

In the UK, a single-account subscription jumped from £9.99 per month to £10.99.

The group’s duo and family plan has also increased by an extra £1 every month.

Over in the US new plans will cost; premium single US$10.99, premium double US$14.99 and premium family US$16.99.

Prices for student plans will not be affected.

Spotify said in a company statement the price hikes would help it “keep innovating” and would “deliver value to fans and artists”.

The Swedish-based service has introduced a series of cost-saving methods during 2023 including cutting jobs and terminating Harry and Meghan’s podcast deal.

In April, the group said monthly active users had jumped by 22% year-on-year, but issues in the advertising industry meant revenues came in slightly below both company and analyst predictions.

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