Versus Systems Inc. (NASDAQ:VS, CSE:VS) announced that it has entered into a strategic partnership with tabletop and video game creator Maestro Media to expand Versus’ product portfolio and support Maestro Media’s upcoming gaming campaigns.
The engagement and rewards company said its proprietary digital marketing platform will leverage existing Maestro Media campaigns and products to enhance both brand and consumer experiences as well as in-content rewards.
Led by marketing and gaming mogul Javon Frazier, who previously launched many hugely successful games and campaigns for Studio 71 and Marvel Entertainment, Maestro Media offers best-in-class single and multiplayer games, merchandise and IP that Versus can integrate into its comprehensive advertising tools, according to the company.
“Partnering with Maestro Media is a testament to the capabilities of Versus’ marketing technology as Frazier has experience leading advertisement campaigns for legendary entertainment companies,” Versus Systems CEO Matthew Pierce said in a statement.
“Combining Winfinite’s technology with Maestro Media’s existing portfolio will allow brands to create marketing campaigns that are more engaging and rewarding than ever,” he added.
Versus noted that players will soon be able to earn in-game prizes related to Maestro Media games and merchandise.
The company added that Winfinite technology will also be used to promote future campaigns for Maestro Media’s tabletop games featuring globally renowned and beloved characters and creators.
Versus Systems is an engagement and rewards company making live events, games, shows, and apps more fun to watch and play. The company adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment — whether in-venue or online — making the content more contextual, personal, and rewarding.
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