DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) announced that its wholly-owned Engagement Labs (TSX-V:EL) Inc subsidiary has secured a new Platform-as-a-Service (PaaS) subscription licensing agreement from a large national-based mortgage lending company in the US.
The digital media technologies accelerator said the new annual PaaS licensing subscription contract is valued in excess of $200,000 and is focused on providing the client with regular comprehensive benchmark reports on the effectiveness of its brand and marketing initiatives in contrast to key competitors.
"This annual subscription demonstrates the power of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations and insights about enhanced engagement and dialogue," DGTL Holdings chief commercial officer Steven Brown said in a statement.
DGTL noted the services provided by the agreement include regular monthly tracking to measure performance on key-performance-indicators (KPIs) and marketing effectiveness via TotalSocial's proprietary methodologies on scoring awareness, purchase intent, and sector relevance, with the goal of creating a report and go-forward national and local strategy.
It added that the primary insights provided include the incremental and additive impact of brand awareness (and favorability), online buzz volume, sentiment and content/topics of what people talk about online and insights from marketing performance, customer analysis and KPI measurement to develop strategy and recommendations to help the client increase sales conversion rates.
The mortgage lending client serves over 40 states with a range of financial products, has over $6 billion in annual lending volume, and is a new Engagement Labs (TSX-V:EL) key account, according to the company.
Based in New York, DGTL (Digital Growth Technologies and Licensing) is a digital media technologies accelerator with flagship digital marketing content and data analytics brand TotalSocial.
The company specializes in accelerating fully commercialized enterprise-level SaaS (Software-as-a-Service) companies entering a rapid growth lifecycle stage within the sectors of social, mobile, gaming, and streaming.
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